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Mass communication has become a sought-after
field of study in the recent years. Graduates studying mass communication work
in the fields of public relations, news media and publishing, research
institutes, etc.
Eligibility for pursuing mass communication
Bachelor's degree in mass communication
12th standard and course duration is 3 years
Post graduation diploma/ Post graduation degree
Bachelor degree,
Duration of course for Post graduation diploma will be 1 or
2 years whereas for Master's degree, it is 2 years
Requirements to remain in the field of mass communication
- Curious and probing mind
- Presentable
and confident persona
- Good
communication skills
- Aptitude
to write and present information precisely and efficiently
- Creative
thinking
Mass communication job - nature of work
Media is a resource that gives the common man an occasion to express his mind. In India there has been a tremendous
growth in mass communication media like newspapers, television channels,
advertising firms etc. This has paved way for various options for people
choosing mass communication for a career. You can choose to specialize in
journalism; public relations, cinematography, advertising etc. Listed below is
the nature of work for people graduating in mass communication:
Print journalism: Collecting and editing news for print media like
newspapers, magazines.
Public relations: Creating and revealing constructive and
optimistic image of the organization.
Electronic journalism: Camera, program research, direction,
graphics, production, editing, sound, script writing, etc
Advertising: Brand building procedure of a product, service,
thought or idea through efficient mediums of communication.
Career prospects for mass communication
People who have completed a course in mass communication can find lucrative job prospects in the print and
electronic media as columnists, freelance writers, editors, proofreaders,
photojournalists, correspondents, news analysts, staff reporters, etc. A
student trained in the field of mass communication can make a career in:
- The public
relations departments of various companies
- The
news media industry
- Research
institutes
- Publishing
industry
- Radio
stations
- Television
networks
Salary expected
Entry level salary of Rs.10000 to Rs.15000 is what a mass
communication graduate can expect. After 4- 5 years of experience, you can
expect Rs.25000-50000.
Institutions offering mass communication course in India
Ahmedabad
The Mudra institute of communications in Ahmedabad (MICA)
Mumbai
- Xavier
institute of communication, Mumbai
- Sophia
SBKC polytechnic, Mumbai
New Delhi
- Amity School
of Journalism and Communication, New
Delhi
- Indian
Institute of Mass Communication, New
Delhi
- A J K
Mass Communication Centre, New
Delhi
- New Delhi YMCA Centre for Mass Media, New Delhi
Manipal
Manipal Institute of Communication, Manipal
Bangalore
Indian institute of journalism and new media, Bangalore
Pune
- Symbiosis
Institute of Mass Communication, Pune
- Department
of Communication and Journalism, Pune
- Film
and television institute
of India, Pune
Chennai
Asian college of journalism, Chennai
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