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Jewelry shopping in Chennai

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Chennai Jewelry shopping

Silk saris and jewelry make for the perfect ensemble. So with sari shops found aplenty in Chennai, it is but appropriate for jewelry shops to jostle for space amongst them. T. Nagar boasts the highest number of jewelry shops that sell gold, silver and platinum jewelry. Be it gold jewelry, diamonds, silver or the costlier platinum, you can find the most attractive piece of jewelry artistically designed to suit different moods, occasions and purposes.

Lalitha Jewelry, GR Thanga Maaligai, Prince Jewelry, Vummidi, Nathella Sampathu Chetty, Khazana, Kerala jewelers are popular shops in T. Nagar. Some of these shops have their branches in other parts of the City like Parry's Corner, Royapettah, Mylapore, and Anna Nagar. Vummidi Bangaru Chetty and Sons on Mount Road also enjoys wide patronage from customers. Other reputed jewelry stores are Bapalals at Nungambakkam, Sukra Jewelry in Mylapore, Kalyan Jewelers and Mehta Jewelry at Abhirampuram. The large showroom of Joyallukas is located in T Nagar. Little Nathella offers customized jewelry for kids. For customized jewelry, look up Rasvihar and Gehna.

Tanishq in Anna Nagar and Cathedral Road have a unique product line. Tanishq jewelers specifically target varied jewelry needs of women such as party wear, western wear apart from traditional jewelry. These reputed shops are traditional jewelers known for gold purity and integrity. This in turn has helped them to earn and retain a devoted base of loyal customers, who continue to be their patrons for generations. OKJ or Original Kerala Jewelers offer traditional hand-crafted Kerala patterns. The Saravana Stores Gold Palace is a seven-storied jewelry mart that offers jewelry to suit most budgets.

Shopping for wedding jewelry involves a mix of traditional south Indian patterns and modern lightweight jewelry, more suited for everyday wear. The traditional thali or mangalsutra differs from region and community. From ornately carved jewelry styles to geometric patterns, the range of jewelry is mind boggling. Some of the traditional pieces of jewelry worn by Tamil brides are:

Thaali: Mangalsutra

Jhimkis: Bell shaped ear drops

Haaram: Chain (Lakshmi Haaram, Varikkai Haaram, Kilikasu Haaram, Maangaamaalai)

Vanki: Upper arm ornament

Oddiyanam: Waistband

Mattal: Small chains that are strung on jhimkis and secured to the hair at the other end.

Nethichutty: Ornament worn in the hair parting.

You can also pick up gold ornaments in styles popular in other parts of the country too. Kundan, jadau and filigree work on gold offers a range of jewelry that is elegant and classic. Precious gems are encrusted into jewelry enhancing their appearance and value. From vibrant rubies and emeralds to elegant pearls and corals, gold ornaments are crafted in attractive designs.

Gold necklaces encased with rubies, pearls or corals or jade are an attractive buy. Pendants based on devotional or artistic styles are also available. Traditional temple jewelry consists of finely crafted gold jewelry embellished with precious stones. They were used over idols and date back to the Cholan dynasty. Such temple jewelry is often worn by Bharat natyam dancers. They are characterized by chunky necklaces that were either strung with beads or crafted with intricate filigree. You can find pendants fashioned after dieties such as Ganesha and Lakshmi. Some are worn by modern-day brides too! A popular option for budget jewelry buyers is 1 gram gold ornaments. Narayana Pearls and Gems have several branches selling silver jewelry and gem encrusted earrings and necklace sets. Their Nipuna brand sells fashion jewelry.

Vying for customer attraction, each shop has established a traditional brand name. Lots of promotional activities ensure meeting the expectations of respective target customers. Looking at the artistic jewelry in Chennai jewelry showrooms, it doesn't take much time to understand the raging jewelry mantra - modern with traditional flavor.

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